Deadly Sin 1: Failure to Performance Test Your Site

Often times we don’t realize that we should have been better prepared for an exam until AFTER the final grade comes in.   That’s just the sting felt by Canadian retailer Le Chateau after they failed the “Cyber Monday” test.  With the site down and performing poorly, shoppers abandoned the site, costing both immediate and longer-term revenue.  According to a Forester study regarding website performance and shopper experience, shoppers who experience slow site performance are not likely to return.    Load testing would have given the Le Chateau team the “answer key” they needed to ace the holiday shopping test.

Slow Rendering Websites Lead to Lost Online Sales

  • 79% of dissatisfied shoppers are less likely to buy from an online site again
  • This is up 17% from those consumers surveyed in 2006
  • 75% would be less likely to return to the website again
  • In 2006, only 64% stated they would not return

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