Mentora note: Here’s hoping that your e-business site was lifted by the rising tide that Cyber Monday created. Our customers’ sites were easily able to handle the 11:25 am peak and tell us that sales continue to be strong as customers return to their sites. That’s what positive experience does.
Black Friday gets most of the hype, but 2012 data show that Cyber Monday out-paced Black Friday sales by more than 30% in 2012. According to a report issued by IBM, online sales were up more than 36 percent over Black Friday and represented the biggest online shopping day ever.
- Consumer Spending Increases: Online sales increased 30.3 percent over 2011.
- Shopping Peaked at 11:25am.
- Mobile Shopping and Mobile Traffic Increase: On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer’s site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011.
It was also noted that shoppers were actively utilizing a multitude of methods to optimize their decision-making. Shoppers in retail locations were using mobile devices in real time to compare prices online to get the best deals.