When the first day of the New Year begins, countless e-commerce companies breathe a sigh of relief. After all, the craziest period of online shopping has finally waned and all that’s on the horizon is the occasional holiday. Right?
The truth is that being able to maintain peak website performance and 100 percent availability is critical even during the slowest times of the year. That’s because today’s consumers are more expectant and demanding than ever before. In fact, 47 percent of consumers expect a web page to load in two seconds or less and 40 percent will abandon a site that takes more than three seconds to load, according to data aggregated by KISSmetrics.
So with Black Friday, Christmas and Valentine’s Day officially in our rearview mirror, let’s take a look at a few imminent holidays that could serve as potholes along the way if you are not prepared:
- Easter: Nothing says Easter like a vase of lilies or an Easter gift basket rife with jelly beans, eggs and milk chocolate bunnies. This Easter consumers will be flocking to online stores to send a little extra love to their family and friends this holiday season.
- Mother’s Day and Father’s Day: From canvassing Groupon for the latest golf deal to scouring 1-800-Flowers for a lovely bouquet, consumers will visit their favorite e-retailers in a few weeks for the perfect gift for their parents. In fact last year, the National Retail Federation predicted that Mother’s Day spending would increase considerably, with each consumer spending an average of $168.94 on mom, up 11 percent from 2012’s $152.52. Dads weren’t ignored either with the NRF predicting consumers to spend $119.84 on dad’s gift, up from $117.14 the year before.
- Graduation: Whether your grad is closing the door on high school or college, graduation is right around the corner meaning that online shopping will soon be on the rise with this not-so-obvious-holiday. In fact, just three years ago industry pundits found that 59 percent of graduation gift seekers planned to complete their shopping online, meaning consumers are no longer looking for the perfect commencement present in a department store.
We want to hear from you… have you begun shopping for these upcoming occasions? Which sites do you frequent? And, more importantly, do they always stay up?