You most likely wouldn’t install a new shower head or put together a piece of furniture without reading the step-by-step manual feverishly, and that sentiment carries over to building and launching your mobile app. After all, a plug-in-play methodology for mobile app creation could leave you drowning in a sea of performance problems.
Just because the hard part—coming up with the app concept, identifying an audience and scouting your competitors—is over, does not mean you can instantly go live with the click of a button. Rather there are key considerations that must be met when launching your mobile app:
- Flow and Features: The UI and built-in features and capabilities are what will set your mobile app apart, but only if they function seamlessly. While this may seem simple enough, the stats are unfortunately not in your favor. In fact, 62 percent of mobile app users have reported experiencing crashes, freezes and errors; 47 percent have grappled with slow launch times; and 40 percent have even tried an app that simply wouldn’t work at all, according to Compuware’s “Mobile Apps: What Consumers Really Need and Want” report. Before you are ready to launch to the public, make sure you have application hosting procedures in place to ensure seamless, uninterrupted usability.
- Test Frequently: Once you have the flow and features secured, you need to enter a test mode before rolling out to the masses. This includes testing its use across the globe, across a variety of devices, and across several different networks, since there are several hundred mobile network operators worldwide. You will also want to stress your mobile application to see how it can handle sudden surges in traffic.
- Eye the Experts: Chances are you have your hands full—conceptualizing the unique differentiators needed to bring your app to market—that you are unable to focus as much on the back-end infrastructure that will keep it running at peak performance. And that’s exactly what the experts are there for. Before you go live, assess the capabilities and limitations of your existing IT team to determine if you could benefit from working with an application hosting provider who can offset some of the critical IT duties.
Ready to go live? We want to hear from you! How has your app development process been going?